Sunday, October 29, 2006

Topic Outline

I. Color Defined
A. what is color
1. color is light
2. what human eyes can see
B. what each color represent
1. active and optimistic colors
2. passive and pessimistic colors

II. Colors and consumer's psychology
A. how people feel about colors
1. young people
2. old people
B. customer's psychology
1. consumer's steps of buying
2. how consumers feel about products

III. Colors decision and marketing
A. color-choosing
1. popular colors
2. unpopular colors
B. marketing
1. product, price, promotion, place
2. color-marketing

IV. Conclusion: Women prefer pink products


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