Sunday, October 22, 2006

Proposal Draft

My topic is “The study of mental influence of the merchandise's color to consumers: The influence of pink merchandise upon young Taiwanese female consumers as an example”. The purpose of my paper is to find how pink products affect female consumes’ mentality. The issue of marketing includes many aspects, from tangible factors to mental ones and the target customer groups of a product can be very wide, however; in the 21st century, female consumers are the main force of product consumption. Every farsighted company all should focus more on the portion of woman customers. The paper will explain why pink affect the mental part of a female consumer and what pink stands for in human psychology.


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