Sunday, October 29, 2006

Topic Outline
I. Color Defined
A. what is color
1. color is light
2. what human eyes can see
B. what each color represent
1. active and optimistic colors
2. passive and pessimistic colors

II. Colors and consumer’s psychology
A. how people feel about colors
1. young people
2. old people
B. customer’s psychology
1. consumer’s steps of buying
2. how consumers feel about products

III. Colors decision and marketing
A. color-choosing
1. popular colors
2. unpopular colors
B. marketing
1. product, price, promotion, place
2. color-marketing

IV. Conclusion: Women prefer pink products

Topic Outline
I. Color Defined
A. what is color
1. color is light
2. what human eyes can see
B. what each color represent
1. active and optimistic colors
2. passive and pessimistic colors

II. Colors and consumer’s psychology
A. how people feel about colors
1. young people
2. old people
B. customer’s psychology
1. consumer’s steps of buying
2. how consumers feel about products

III. Colors decision and marketing
A. color-choosing
1. popular colors
2. unpopular colors
B. marketing
1. product, price, promotion, place
2. color-marketing

IV. Conclusion: Women prefer pink products

Topic Outline

I. Color Defined
A. what is color
1. color is light
2. what human eyes can see
B. what each color represent
1. active and optimistic colors
2. passive and pessimistic colors

II. Colors and consumer's psychology
A. how people feel about colors
1. young people
2. old people
B. customer's psychology
1. consumer's steps of buying
2. how consumers feel about products

III. Colors decision and marketing
A. color-choosing
1. popular colors
2. unpopular colors
B. marketing
1. product, price, promotion, place
2. color-marketing

IV. Conclusion: Women prefer pink products

Sunday, October 22, 2006

Proposal Draft

My topic is “The study of mental influence of the merchandise's color to consumers: The influence of pink merchandise upon young Taiwanese female consumers as an example”. The purpose of my paper is to find how pink products affect female consumes’ mentality. The issue of marketing includes many aspects, from tangible factors to mental ones and the target customer groups of a product can be very wide, however; in the 21st century, female consumers are the main force of product consumption. Every farsighted company all should focus more on the portion of woman customers. The paper will explain why pink affect the mental part of a female consumer and what pink stands for in human psychology.

Sunday, October 15, 2006

References summary

1. Wiki encyclopedia. 2006, Color Psychology, Retrieved Oct. 8, 2006, from Wikipedia, the free encyclopedia <http://en.wikipedia.org/wiki/Color_psychology>

Summary: Color psychology is a field of analyzing the effect of color on human behavior and feeling

2. Lin Yu Ju, 2006, The Study of the Psychological Characteristics, Brand Experience on Brand Relationships: A Case of Hong Kong Disneyland Resort, Retrieved from Electronic Theses and Dissertations System<https://etds.ncl.edu.tw/theabs/site/sh/detail_result.jsp?id=094DYU01321057>

Summary: How consumers’ psychological characteristics is affected by products.

3. Zhang Qiang, Chen Yuren, Pan Xiaodong, 2005, The Application of Color Psychology in the Road Traffic Safety, From Wan Fang Data (CHINAINFO)<http://www.wanfangdata.com.cn/qikan/periodical.articles/HDGL/HDGL2005/0506/050619.htm>

Summary: Color acts on human’s mentality, and it can give us different mental experiences

4. Zhao Li Zhen, 2001, Relationship between color preference and psychological and physiological health, From WAN FANG DATA<http://www.wanfangdata.com.cn/qikan/periodical.articles/zgxwyxkx/zgxw2001/0105/010546.htm>

Summary: Discussion the relationship between physical and mental health and color. The consequence shows that the selection of colors correlates to human’s physical and mental health, and it makes some difference according to age and gender.

5. Xu Cai Guo, 2002, The Research on Psychology in Packing, Sculpting and Color of Commodities, From VIP Information,<http://engine.cqvip.com/content/citation.dll?id=6598549>


Summary: A product which can stand on the market steadily needs not only good commodity packaging but also exquisite and suitable shape-designing and color-choosing.

Sunday, October 08, 2006

References

1. Wiki encyclopedia. 2006, Color Psychology, Retrieved Oct. 8,2006, from Wikipedia, the free encyclopedia <http://en.wikipedia.org/wiki/Color_psychology>

2. Lin Yu Ju, 2006, The Study of the Psychological Characteristics, Brand Experience on Brand Relationships : A Case of Hong Kong Disneyland Resort, Retrieved from Electronic Theses and Dissertations System
<https://etds.ncl.edu.tw/theabs/site/sh/detail_result.jsp?id=094DYU01321057>
3. Zhang Qiang, Chen Yuren, Pan Xiaodong,2005,The Application of Color Psychology in the Road Traffic Safety, From Wan Fang Data (CHINAINFO)
<
http://www.wanfangdata.com.cn/qikan/periodical.articles/HDGL/HDGL2005/0506/050619.htm>
4. Zhao Li Zhen, 2001,Relationship between color preference and psychological and physiological health, From WAN FANG DATA
<
http://www.wanfangdata.com.cn/qikan/periodical.articles/zgxwyxkx/zgxw2001/0105/010546.htm>
5. Xu Cai Guo, 2002, The Research on Psychology in Packing, Sculpting and Color of Commodities, From VIP Information,
<
http://engine.cqvip.com/content/citation.dll?id=6598549>

Sunday, October 01, 2006

Thesis Draft
There are a lot of influential factors whether the goods could be sold well or not, like performance of the product, material, design, advertisement, etc. Though the product would sell like hot cakes by putting all these factors together, no doubt that colors play an important role on selling it well.

Some consumers will compare the performance between goods carefully, and choose them cautiously, but the most important thing is the color of them. For example, if the product is focused on young ladies, the producer should choose the color which let people say how-lovely color involuntarily.